Stacy Tomasi
Professionally suspicious of your interface.
MS UX Candidate · Kent State '26
Featured Work
Pottery Barn
Ten-heuristic audit of PotteryBarn.com focused on shopping for a leather armchair. Clean design hiding a silent checkout failure and a material selection problem with no in-context fix.
Starbucks vs. Philz
Comparative heuristic evaluation of two coffee mobile apps. Same ten heuristics, two very different approaches to ordering, and a clear winner on usability.
Blue Nile vs. Brilliant Earth
Comparative usability study of two fine jewelry e-commerce sites. High-stakes purchase decisions, low tolerance for friction, two sites with very different ideas about trust.
Coursera Cognitive Audit
Cognitive accessibility audit of Coursera's web and mobile platforms, introducing original frameworks: the cognitive budget, Search Tax, and Interaction Tax.
StubHub A11y Annotations
Accessibility annotation set for StubHub written for developer handoff. Applied WCAG 2.1 standards to real product screens with actionable, implementation-ready specs.
NPR.org Accessibility Audit
WCAG 2.1 Level A & AA conformance audit of NPR.org formatted in the VPAT 2.5Rev structure. Two page types, twelve pages of findings.
August Smart Lock
Redesigned the guest access and device-switching flow for a smart lock app, from physical paper prototype to polished Figma prototype in one semester.
Philz Coffee
Moderated usability study of the Philz Coffee mobile app. Uncovered a critical UI Disconnect where users failed to recognize interactive elements and mapped a path to fix it.
Yelp Usability Study
Unmoderated usability study evaluating Yelp's core discovery and decision-making flows. Identified friction patterns across real task scenarios.
The Meatball Project
Swipe together. Eat together.
Meatball
A senior graduate project addressing one of the harder questions a group has to answer together. Built around a real social dynamic that costs friend groups more time than they realize.
Grounded in the Abilene Paradox: the group dynamic where everyone ends up at a choice nobody actually wanted, because each person assumed someone else preferred it. Original brand, naming, and product positioning developed from the ground up.
About / Résumé
Hi, I'm Stacy. Bad UX makes me irrationally angry, and I can't unsee it. So I became a UX designer and usability analyst. Turns out this is a whole career and I can get paid to be annoyed instead of doing it for free.
My method? Equal parts curious, stupid, and brave. Push the red button, break things apart, put them back together. I learn by doing, I'm rooted in logic, and I fly by data-driven results. Don't give me a long presentation on the problem. Hand me the broken thing, say "this doesn't make sense," and let me get consumed by the puzzle of figuring it out.
I'm the one who shows up with the red pen. I'll find the mistakes, help you fix them, and tell you when your fly is down. Respectfully.
Toolkit: Figma, heuristic evaluation, usability audits, accessibility analysis, WCAG, NN/g, Apple HIG, Material, Buffy the Vampire Slayer trivia.
Get in Touch
Let's make something
worth noticing.
✉ hello@tomiux.com
Whether it's a project, a usability question, or an interface that needs a second opinion — I'm here.